Category: Industrial Websites

Successful Industrial Website Redesigns: The Essential Elements and the Benefits of Regular Updates

Achinta Mitra April 25, 2023 No Comments

Industrial website redesigns require careful planning and attention to many details. You are likely to be disappointed with the results if you or your developer don’t put in the time…

What Content do Engineers Want When Visiting Websites?

Achinta Mitra October 18, 2022 No Comments

What content do engineers want is probably a question you’ve asked yourself many times. An industrial website is the hub for manufacturing content marketing. It is by far the most…

Why Industrial Websites Shouldn’t be an Afterthought for Manufacturers

Achinta Mitra June 16, 2022 1 Comment

Industrial websites and manufacturers’ expectations are not always in sync. I say that from my regular conversations with manufacturers from various industries and from around the world. They come in…

industrial website for post-pandemic business

Is Your Industrial Website Ready for Business After the Coronavirus Pandemic?

Achinta Mitra May 20, 2020 1 Comment

Will your industrial website still meet the needs of engineers and industrial buyers when the coronavirus pandemic is over, whenever that is? In my last post, I talked about adapting…

5 Critical Components of a Successful Website Design for Manufacturers

Achinta Mitra November 5, 2019 No Comments

Creating a successful website design for manufacturers takes careful planning, a deep understanding of how engineers and industrial buyers make decisions and a lot of hard work. These have nothing…

Industrial Buyers – Their Preferences and How to Market to Them

Achinta Mitra January 11, 2019 2 Comments

Understanding the mindset of industrial buyers is important if you market to engineers and technical professionals. There are plenty of research reports published on buyer personas and the buying habits…

Tiecas-Industrial Marketing & Consulting, Houston, TX

Industrial Marketing Today is an integral part of Tiecas, Inc., a Houston-based industrial marketing agency. We’ve been in business since 1987, serving the marketing needs of manufacturers, distributors, and engineering companies from various industries.