As an industrial marketing consultant, I interact on a daily basis with engineers and technical professionals from the Automation and Process Control industry. I receive
Lead generation from their Websites is the number one objective of most manufacturers and industrial companies that I talk to. Yet, their existing Websites have
A New Year and a new website mean new leads and sales opportunities. That’s what most businesses wish for during the Holiday Season. A website
I hope you had a wonderful Thanksgiving weekend (here in the U.S.) with your family. Now, back to work. Attempting do-it-yourself (DiY) search engine optimization
Remember the very first music video ever played on MTV? It was called “Video Killed the Radio Star” by the British band The Buggles and
In the early stages of the industrial buy cycle, you as the marketer have very little information about the visitor to help you tailor your
Unless you’ve been on a very long sabbatical from industrial and manufacturing marketing, you very well know that your website should be the hub of
Contrary to popular beliefs that engineers are consumers too and therefore one must market to them as people first, I believe marketing to engineers is
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