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Category: Integrated Industrial Marketing

Why Manufacturers Need a Multichannel Industrial Marketing Strategy

Achinta Mitra April 4, 2016 4 Comments

Multichannel industrial marketing strategy doesn’t get that much attention or buzz. It should, because it is a closer reflection of how manufacturing and engineering companies are marketing these days. It’s [...]

Traditional Marketing is Alive and Well for Industrial Companies

Achinta Mitra February 11, 2013 8 Comments

Despite all the buzz about digital marketing and proof of results, manufacturers, engineering and industrial companies continue to use traditional marketing tactics such as trade shows, print ads and telemarketing. [...]

The More Industrial Marketing Changes, the More it Stays the Same

Achinta Mitra August 10, 2012 3 Comments

I’m not trying to be clever or facetious with my headline. 67 percent of manufacturers, industrial and engineering companies stated that customer acquisition or lead generation is their primary industrial [...]

Lead Generation: What’s Working – Tactics, Budgets and Preferences

Achinta Mitra July 24, 2012 1 Comment

Summer is a good time to look back at what has worked for lead generation and compare yourself with your peers as you plan for the second half of the [...]

When the Going Gets Tough, B2B Marketers…

Achinta Mitra December 7, 2011 No Comments

…fall back on tried-and-true marketing tactics that they have relied on for years. In the current tough economy, cutting edge and innovative marketing is taking a back seat to proven [...]

Tiecas-Industrial Marketing & Consulting, Houston, TX

Industrial Marketing Today is an integral part of Tiecas, Inc., a Houston-based industrial marketing agency. We’ve been in business since 1987, serving the marketing needs of manufacturers, distributors, and engineering companies from various industries.