Most marketers agree that content marketing and social media have become mainstream B2B marketing strategies. Nine out of ten B2B marketers are now using content marketing
In the early stages of the industrial buy cycle, you as the marketer have very little information about the visitor to help you tailor your
These days it is popular to say “Content is marketing currency.” What does it really mean to an industrial marketer, especially if you work for or
While B2B content marketing has many purposes, its primary goal is to engage with prospects and customers in order to build trust so that they
To be successful in industrial and B2B marketing, one has to engage with prospects and customers in a meaningful manner. Consultative selling is one of
Even though “content curation” is not a common phrase, there’s plenty of discussion to be found on the Internet. Heck, even MS Word kept flagging
There is plenty of advice out there about engaging B2B and industrial buyers with relevant marketing content at every stage of the buying cycle. That
B2B marketers agree that lead generation and nurturing campaigns must deliver relevant content to their target audience to be successful. Typically, that means understanding the
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