5 Manufacturing Content Marketing Hurdles and How to Overcome Them

5 Manufacturing Content Marketing Hurdles and How to Overcome Them

Are you a manufacturing or technical content marketer struggling to create good content that is seen and used by your target audience (Engineers and industrial buyers)? If so, you’re not alone. Many manufacturers face hurdles when it comes to content marketing, from gaps in knowledge and skillset to challenges with budgets and organizational buy-in. However,…

What You Need to Know About Marketing to Engineers in 2023

What You Need to Know About Marketing to Engineers in 2023

Marketing to engineers has always been a challenge. Fine-tune your industrial marketing armed with research findings and knowledge about how engineers and technical professionals make buying decisions. I’ve downloaded the 2023 State of Marketing to Engineers report published by TREW Marketing in partnership with GlobalSpec. It is packed with valuable research data and expert opinions….

3 Content Marketing for Manufacturers Myths Busted

3 Content Marketing for Manufacturers Myths Busted

There are a few misconceptions or myths surrounding content marketing for manufacturers. I say this based on my hands-on experience working with manufacturers every day. In this post, I’ll mention the three most misunderstood concepts. Myth #1: Content marketing for manufacturers is all about SEO Manufacturing content marketing will certainly help in improving your organic…

To Gate, or Not to Gate, That is the Question in Manufacturing Content Marketing

To Gate, or Not to Gate, That is the Question in Manufacturing Content Marketing

Gated content is the most common way for manufacturers to generate leads from industrial websites. If you are not familiar with the term gated content, it refers to content that needs the reader to fill out a form and submit it before either downloading or reading the full version. Obviously, you can’t gate all your…

How Manufacturing Content Marketers Can Reduce Stress on Engineers

How Manufacturing Content Marketers Can Reduce Stress on Engineers

Manufacturing content marketers can really help reduce the stress on engineers. I’m not being facetious or trying to be clever with my headline. Don’t believe me? Let me explain how. First, let me give credit where credit is due. I’ve used three resources for citations in this post. They are: 6 Digital Essentials for Selling…

Manufacturing Content Marketing—The Year It Was and Looking Forward

Manufacturing Content Marketing—The Year It Was and Looking Forward

I just received an advance copy of Manufacturing Content Marketing Benchmark, Budgets, and Trends (Thanks, Amanda!) published by the Content Marketing Institute (CMI). The timing couldn’t be any better, since many of my manufacturing and engineering clients are putting together their industrial marketing plans and budgets for 2022. Refer to my post, Industrial Marketing: What…