How Manufacturing Content Marketers Can Reduce Stress on Engineers

How Manufacturing Content Marketers Can Reduce Stress on Engineers

Manufacturing content marketers can really help reduce the stress on engineers. I’m not being facetious or trying to be clever with my headline. Don’t believe me? Let me explain how. First, let me give credit where credit is due. I’ve used three resources for citations in this post. They are: 6 Digital Essentials for Selling…

Manufacturing Content Marketing—The Year It Was and Looking Forward

Manufacturing Content Marketing—The Year It Was and Looking Forward

I just received an advance copy of Manufacturing Content Marketing Benchmark, Budgets, and Trends (Thanks, Amanda!) published by the Content Marketing Institute (CMI). The timing couldn’t be any better, since many of my manufacturing and engineering clients are putting together their industrial marketing plans and budgets for 2022. Refer to my post, Industrial Marketing: What…

3 FAQs About Manufacturing Content Marketing

3 FAQs About Manufacturing Content Marketing

I understand you may have more than three Frequently Asked Questions (FAQs) about manufacturing content marketing. This post will focus on the three questions that my manufacturing clients ask me most often. To validate my own experiences, I’ll refer to research findings from the report Manufacturing Content Marketing Insights for 2021 published by the Content…

Using CAD and BIM Files in Manufacturing Content Marketing

Using CAD and BIM Files in Manufacturing Content Marketing

CAD and BIM files are not the first things that come to mind when one talks about manufacturing content marketing. However, they are two of the most valuable and effective content assets to use for manufacturers of components and parts. Why do I say that? Because 82% of CAD/BIM downloads turn into actual sales. They…