Let’s Talk

Category: Manufacturing Marketing

Creating compelling manufacturing content

How to Craft Compelling Manufacturing Content that Resonates with Engineers and Attracts Industrial Buyers

Achinta Mitra August 1, 2023 No Comments

When it comes to creating manufacturing content for engineers, it is crucial to understand their unique needs and challenges. Engineers are problem solvers by nature, and they seek content that [...]

Industrial Marketing Challenges: Identifying Roadblocks and Developing Effective Solutions

Achinta Mitra July 20, 2023 1 Comment

As an experienced industrial marketer with 35+ years of hands-on experience, I have witnessed first-hand the unique challenges manufacturing marketers face. In this article, I’ll discuss the most common ones [...]

The Power of Digital Marketing for Manufacturers: Strategies and Tactics

Achinta Mitra June 1, 2023 No Comments

I am often asked to explain the differences between digital marketing for manufacturers and B2B marketing. I don’t assume anything and start from the basics. You may already know some [...]

6 Innovative Manufacturing Marketing Strategies

Achinta Mitra March 23, 2023 No Comments

Manufacturers have unique marketing challenges that other businesses don’t face. As a result, they must develop innovative manufacturing marketing strategies to reach their target audience to succeed. Engineers and technical [...]

Tiecas-Industrial Marketing & Consulting, Houston, TX

Industrial Marketing Today is an integral part of Tiecas, Inc., a Houston-based industrial marketing agency. We’ve been in business since 1987, serving the marketing needs of manufacturers, distributors, and engineering companies from various industries.