Industrial Lead Generation – MQL vs SQL

Industrial Lead Generation – MQL vs SQL

ByAchinta Mitra Reading Time: 5 minutes

Industrial lead generation is an important, if not the #1 goal of industrial marketers. Sure, there are other objectives of manufacturing content marketing as can be seen in this chart from the Manufacturing Content Marketing 2020 research report published by the Content Marketing Institute. Even though “Generate demand/leads” is at #4, generating high quality leads…

HubSpot – Marketing Automation

ByAchinta Mitra Reading Time: 1 minute

HubSpot is a great “marketing-in-a-box” solution for those getting started with inbound marketing. It is a good fit for companies with a one-person marketing department or a small staff. It will save you considerable amount of time and streamline the whole process of lead generation, nurturing and conversion. The dashboard provides you with a quick…