Every manufacturing or industrial company that I talk to wants more leads. However, there is a serious disconnect between sales and marketing when it comes
Lead nurturing plays an important role in industrial lead generation programs because it is rare that an industrial sale is completed on the first call
B2B and industrial marketers are usually tasked with two main responsibilities: Fill the top of the sales funnel (ToFU) with high quality leads Maximize the
In my conversations with industrial companies about inbound marketing, I find my audience agreeing with me up to a certain point and then there is
Inbound marketing with content has been getting all the attention lately. Consultants and practitioners of “pull” marketing want marketers to abandon “push” marketing because they
For a while now, manufacturers have been using online searchable product catalogs to generate new leads and sales. Downloadable CAD files have played a major
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