Building strong customer relationships is probably a close second only to lead generation for most manufacturers and industrial companies. Many of them will also tell
Building a thriving online community around your social media strategy takes a lot of hard work. Sometimes it feels like you are operating in a
As part of a new Web design project that I’m working on for an engineering company, I’ve spent quite a bit of time in the
Here’s the shocking reality of B2B lead generation – 79% of marketing leads never convert into sales opportunities. (Source: Marketing Sherpa/ KnowledgeStorm). B2B marketing and
Think aligning sales and marketing is difficult? Think again. In most manufacturing and industrial companies, engineering, sales and marketing operate in their own silos, barely
Remember the very first music video ever played on MTV? It was called “Video Killed the Radio Star” by the British band The Buggles and
Contrary to popular beliefs that engineers are consumers too and therefore one must market to them as people first, I believe marketing to engineers is
While B2B content marketing has many purposes, its primary goal is to engage with prospects and customers in order to build trust so that they
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