I find too many manufacturers and industrial distributors basing their entire content marketing strategy with one goal in mind – getting found in Google. In
My clients often ask me to write posts for their industrial blogs. This requires me to work very closely with engineers and technical SMEs (Subject
Content marketing is a central topic in most of my recent conversations with industrial companies. The primary goal is to generate better quality leads from
You’ve done all the hard work of optimizing (SEO) your industrial website and now you have a steady stream of traffic to your site. Congratulations!
It is no secret that link building is critical to SEO success. However, some people often ignore internal links because they are just not aware
I just finished reading an excellent research report from the good folks at Content Marketing Institute (CMI). This report is chock full of statistics and
Google changing its search algorithms is not news to most SEO experts. It’s a fact of SEO life. What is new with the latest algorithm
Last month, Google announced a change to its search algorithm, called the “Panda” update. This is a major change and there is plenty of buzz
A lead is a lead, right? Depends – are you in marketing or in sales? SAL – Sales Accepted Leads is the bridge between Marketing
I hope you had a wonderful Thanksgiving weekend (here in the U.S.) with your family. Now, back to work. Attempting do-it-yourself (DiY) search engine optimization
Let’s have a brief conversation to determine your needs, expectations and preliminary budget. This is not a high-pressure sales pitch, just a friendly chat.