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Category: Search Engine Optimization (SEO)

Lead Generation for Manufacturers: Understanding the Alphabet Soup

Achinta Mitra September 26, 2022 2 Comments

[This post was originally published in December 2010. I have rewritten and updated it recently. Last Modified Date: 09/26/2022] Lead generation for manufacturers is not easy, and it takes time [...]

How Industrial Companies are Stuck on SEO for Content Marketing Strategy

Achinta Mitra November 17, 2015 1 Comment

I find too many manufacturers and industrial distributors basing their entire content marketing strategy with one goal in mind – getting found in Google. In other words, the entire focus [...]

Industrial Blogging Lessons Learned from Working with Technical SMEs

Achinta Mitra June 25, 2013 8 Comments

My clients often ask me to write posts for their industrial blogs. This requires me to work very closely with engineers and technical SMEs (Subject Matter Experts) on a daily [...]

Industrial Content Marketing is Not Just for SEO

Achinta Mitra August 20, 2012 3 Comments

Content marketing is a central topic in most of my recent conversations with industrial companies. The primary goal is to generate better quality leads from their websites. That is the [...]

You’ve Got Traffic. Now What?

Achinta Mitra May 1, 2012 4 Comments

You’ve done all the hard work of optimizing (SEO) your industrial website and now you have a steady stream of traffic to your site. Congratulations! Sorry to rain on your [...]

Internal Links – the Secret Sauce for DiY SEO

Achinta Mitra January 10, 2012 6 Comments

It is no secret that link building is critical to SEO success. However, some people often ignore internal links because they are just not aware of their SEO benefits. To [...]

Tiecas-Industrial Marketing & Consulting, Houston, TX

Industrial Marketing Today is an integral part of Tiecas, Inc., a Houston-based industrial marketing agency. We’ve been in business since 1987, serving the marketing needs of manufacturers, distributors, and engineering companies from various industries.