Customer experience — the Holy Grail of customer loyalty and repeat business. Every company wants it, many talk about it but only a few get
Last week I downloaded and read the new research report, “Social Media Use in the Industrial Sector” published by IHS GlobalSpec. Some of the findings
Right off the bat let me say that this post is not about email marketing versus social media. However, I’ve had conversations with manufacturers and
The Upstream Oil & Gas industry, also referred to as the exploration and production (E&P) sector, has a reputation of being very conservative and conventional.
Social media usage by industrial companies has received some coverage lately. I’ve read two different survey studies about how companies within the industrial sector use
I just finished reading an excellent research report from the good folks at Content Marketing Institute (CMI). This report is chock full of statistics and
I am seeing more manufacturers and industrial companies willing to try inbound marketing with content. A sure sign of that is the number of conversations
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