Category: Social Media Marketing

Industrial Companies Underuse the One Social Media Tactic with Proven ROI

Achinta Mitra March 12, 2012 8 Comments

Social media usage by industrial companies has received some coverage lately. I’ve read two different survey studies about how companies within the industrial sector use or plan to use social…

2012 Content Marketing Trends for Manufacturers and Industrial Companies

Achinta Mitra December 15, 2011 7 Comments

I just finished reading an excellent research report from the good folks at Content Marketing Institute (CMI). This report is chock full of statistics and graphs about B2B content marketing.…

Cool Stuff Manufactured in America

Achinta Mitra November 22, 2011 No Comments

In the spirit of Thanksgiving later this week, this post is my way of giving thanks to those manufacturers who still believe in the value of “Made in America.” Manufacturing…

Retrofitting Blogs and Converting Industrial Websites into Blog Sites

Achinta Mitra November 3, 2011 2 Comments

I am seeing more manufacturers and industrial companies willing to try inbound marketing with content. A sure sign of that is the number of conversations that I have had recently…

Are Community Forums Good for Manufacturers and Industrial Companies?

Achinta Mitra October 20, 2011 No Comments

Blogging and mainstream social media sites like LinkedIn, Facebook, Twitter and YouTube get all the attention these days. What about good ol’ community forums? Community forums have been around a…

Small Manufacturers Use Social Media Effectively

Achinta Mitra August 16, 2011 5 Comments

Social media still remains a mystery to many manufacturers and industrial companies even though there is an abundance of evidence of its success in general B2B marketing. Many engineers, specifiers,…

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Industrial Marketing Today is an integral part of Tiecas, Inc., a Houston-based industrial marketing agency. We’ve been in business since 1987, serving the marketing needs of manufacturers, distributors, and engineering companies from various industries.