Category: Website Design & Development

Why do so Many Industrial Website Redesigns Fail?

Achinta Mitra March 23, 2015 5 Comments

This is a long post, so grab a cup of coffee and get comfortable. You are going to be here for a while and thanks for taking the time to…

Industrial Website Redesign: Content Before Design

Achinta Mitra November 3, 2014 1 Comment

Around this time of the year, I get more calls and emails about redesigning industrial websites. This of course is very good news for my industrial marketing business but there…

Industrial Website Redesign Should Fit Your Sales Process

Achinta Mitra February 24, 2014 4 Comments

I have had many conversations with manufacturers and industrial companies where our discussions began with the statement, “We need to redesign our industrial website.” Great news, right? Not exactly and…

Priming Industrial Websites for Content Marketing

Achinta Mitra September 29, 2013 2 Comments

Many of my industrial clients are starting to plan and budget for 2014. High on their list of priorities is redesigning their industrial websites. A welcome change in these discussions…

Does Your Website Content Meet the Needs of Industrial Buyers?

Achinta Mitra May 15, 2013 No Comments

When was the last time you actually read the content on your industrial website? Put yourself in your buyer’s shoes and see if the current content will persuade you to…

Responsive Web Design Becoming Important to Industrial Companies

Achinta Mitra February 18, 2013 6 Comments

Lately I have been fielding a lot of questions about responsive web design from companies that are planning an industrial website redesign. In case you are wondering what the heck…

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Tiecas-Industrial Marketing & Consulting, Houston, TX

Industrial Marketing Today is an integral part of Tiecas, Inc., a Houston-based industrial marketing agency. We’ve been in business since 1987, serving the marketing needs of manufacturers, distributors, and engineering companies from various industries.