Category: Website Design & Development

Website Evaluation Comes Before Site Redesign

Achinta Mitra January 18, 2012 1 Comment

Many manufacturers and industrial companies consider a website redesign during Q1. The two main reasons are 1) Not showing up in Google search results (SEO – Organic Search Engine Optimization) and/or…

Internal Links – the Secret Sauce for DiY SEO

Achinta Mitra January 10, 2012 6 Comments

It is no secret that link building is critical to SEO success. However, some people often ignore internal links because they are just not aware of their SEO benefits. To…

Where Industrial Websites are Falling Short

Achinta Mitra July 18, 2011 3 Comments

First the good news – 76 percent of small and medium sized manufacturers and industrial companies reported that their websites made a contribution to their growth during the second half…

Build Industrial Websites as Dynamic Blog Sites

Achinta Mitra June 11, 2011 7 Comments

For most industrial companies and manufacturers, a Website is the centerpiece of their online presence. By now, most industrial marketers are aware of the power of inbound marketing for lead…

Digital Marketing for Control Engineers, Machine Builders and Designers

Achinta Mitra May 6, 2011 No Comments

As an industrial marketing consultant, I interact on a daily basis with engineers and technical professionals from the Automation and Process Control industry. I receive valuable firsthand feedback on what…

Most Industrial and Manufacturing Websites are Still Stuck in Web 1.0

Achinta Mitra March 29, 2011 5 Comments

Lead generation from their Websites is the number one objective of most manufacturers and industrial companies that I talk to. Yet, their existing Websites have little to no lead generating…

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Tiecas-Industrial Marketing & Consulting, Houston, TX

Industrial Marketing Today is an integral part of Tiecas, Inc., a Houston-based industrial marketing agency. We’ve been in business since 1987, serving the marketing needs of manufacturers, distributors, and engineering companies from various industries.