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Category: Website Design & Development

Shortening the Industrial Buy Cycle in 5 Simple Steps

Achinta Mitra June 8, 2010 No Comments

The other day I read an interesting article titled “5 Steps To Shorten The B2B Buying Cycle” by Kerry Spellman, Client Relationship Manager at iProspect. Even though her article is [...]

How Lack of Marketing Content Can Derail Your Website Redesign Project

Achinta Mitra June 3, 2010 1 Comment

What comes first – site content or site design? In the words of Jeffrey Zeldman, the renowned web designer, blogger, independent publisher and the king of Web standards according to [...]

The 6 essential rules of a website redesign – Ignore them at your peril

Achinta Mitra January 26, 2010 No Comments

Is you current website an asset or a liability? Is it so outdated that you avoid sending prospects and customers to your site? It may be time to invest in [...]

Driving Traffic to Your Homepage All the Time May Be a Big Mistake

Achinta Mitra October 26, 2009 3 Comments

You’ve read up on all the traffic generation tactics and optimized your site to rank high on major search engines. You begin to see great results with hundreds of new [...]

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Tiecas-Industrial Marketing & Consulting, Houston, TX

Industrial Marketing Today is an integral part of Tiecas, Inc., a Houston-based industrial marketing agency. We’ve been in business since 1987, serving the marketing needs of manufacturers, distributors, and engineering companies from various industries.