How Lack of Marketing Content Can Derail Your Website Redesign Project

What comes first – site content or site design? In the words of Jeffrey Zeldman, the renowned web designer, blogger, independent publisher and the king of Web standards according to Business Week, “Content precedes design. Design in the absence of content is not design, it’s decoration.” Are you involved in or responsible for redesigning your…

The 6 essential rules of a website redesign – Ignore them at your peril

Is you current website an asset or a liability? Is it so outdated that you avoid sending prospects and customers to your site? It may be time to invest in your online presence. The one thing that this recession has taught B2B marketers is to do more with less. This trend towards lower-cost content marketing…

Driving Traffic to Your Homepage All the Time May Be a Big Mistake

You’ve read up on all the traffic generation tactics and optimized your site to rank high on major search engines. You begin to see great results with hundreds of new visitors coming to your site everyday. You are excited until you see two key site statistics that burst your bubble. They are: 1. High bounce…