Category: White Paper Marketing

Not All Industrial White Papers Merit Registration

Achinta Mitra February 4, 2013 7 Comments

White papers are used most frequently for lead generation and nurturing in industrial marketing. Many of these white papers are very technical and require engineers and other domain experts to…

Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle

Achinta Mitra September 13, 2010 2 Comments

In the early stages of the industrial buy cycle, you as the marketer have very little information about the visitor to help you tailor your marketing content to their needs.…

White Papers Prove Their Worth Once Again

Achinta Mitra January 22, 2009 2 Comments

Technical and b-to-b marketers usually include white papers in their marketing mix. Now, there’s even more evidence that they are indeed valuable in influencing the buying decision. Eccolo Media, a…

Yesterday’s Nerdy White Paper Becomes Today’s Top Marketing Weapon

Achinta Mitra January 14, 2009 2 Comments

The white paper – what began as a wordy, complicated, techie document has become the cool, neat catalyst for generating insatiable demand, and freelance writers are cashing in with corporate content…

Making a Statement with White Papers

Achinta Mitra December 29, 2008 No Comments

In a recent forum, someone asked the question, what are white papers? This was my response. White papers are a form of marketing communication that fill a gap that most…

Tiecas-Industrial Marketing & Consulting, Houston, TX

Industrial Marketing Today is an integral part of Tiecas, Inc., a Houston-based industrial marketing agency. We’ve been in business since 1987, serving the marketing needs of manufacturers, distributors, and engineering companies from various industries.