A Value Proposition plays an important role in differentiation, which in turn affects lead generation. Yet, if you read the content on most industrial websites, they tend to sound similar within each industry. Most manufacturers and industrial companies make generic claims that are often copied by their competition and lack validation.
How do you rise above the noise when there is so much parity in Value Propositions?
There are experts who are more qualified than I am in crafting a Value Proposition that is so unique to a company that it cannot be easily duplicated by others. However, my clients look to me for answers for overcoming their lead generation challenges using my knowledge and experience in industrial marketing.
One strategy that has consistently produced good results for my industrial clients is using the power of industrial content marketing. You’ve probably heard that before so what’s different about what I’ve just said?
Let me answer that by giving you some specifics:
The last three items are some of the most visited pages and can be tracked directly to RFQs.
The kinds of content that I have listed here are not easily copied by the competition. Even if they tried replicating your content marketing strategy, knowledge, experience and expertise are not easy to buy. Sure, they can do some of the same things but not without putting in the same effort and investing the money in their content marketing as you have.
Do you use content as part of your industrial marketing strategy to differentiate your company from the competition?
A real-world overview of industrial content marketing based on our 35+ years of hands-on experience working with manufacturers and engineering companies.
A one-hour live (online) consulting session with Achinta Mitra to discuss your industrial marketing challenges. I’ll try to provide general guidance that you can apply right away.
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Let’s start with a free 30-minute consultation to determine if this will be a good fit for both of us. Our conversation will be a friendly chat to get to know each other better, not a high-pressure sales pitch.
Industrial Marketing Today is an integral part of Tiecas, Inc., a Houston-based industrial marketing agency. We’ve been in business since 1987, serving the marketing needs of manufacturers, distributors, and engineering companies from various industries.