Manufacturing Content Marketing Distribution and Measurement
That’s my take on the challenges and issues faced by industrial companies with manufacturing content marketing distribution and measurement.
Content Marketing
Adapting Your Industrial Content Marketing Strategy for COVID-19
Industrial content marketing strategy needs adjusting and fine-tuning to adapt to changes during this unprecedented time of COVID-19. Life and business as we know them have changed significantly. Some of these changes are highly likely … Read more
Content Preferences of Engineers and Industrial Buyers
Understanding the content preferences of engineers and industrial professionals is crucial to your success with industrial content marketing. That applies to the content for industrial websites too. Compounding the problem is the fact that engineers … Read more
Content Marketing for Manufacturers: Are You Using its Full Power?
My initial conversations with industrial companies about content marketing for manufacturers usually start something like this, “We can’t be found in Google or other search engines. We want to rank high. We’ve read that content … Read more
Technical Content Creation for Manufacturing Marketing
Technical content creation is a big challenge for manufacturing marketers of all sizes. Is it any wonder that content creation is the most commonly outsourced content marketing activity by manufacturing marketers? “64% of manufacturing marketers … Read more
The State of Manufacturing Content Marketing 2020
Manufacturing content marketing has come a long way since it is early years. There are many positive trends as seen in the latest research report, Manufacturing Content Marketing 2020, Benchmarks, Budgets, and Trends published by … Read more
How Industrial Distributors Can Use Content Marketing
Content marketing for industrial distributors can be very challenging. The biggest problem I’ve seen is that there is very little differentiation between distributors serving the same niche. Their competitors show the same line cards and … Read more
Webinar: Prove ROI and Make the Business Case for Industrial Content Marketing
Industrial content marketing for engaging with engineers and technical professionals can be challenging. I’ve written about these problems in the past. Why not join me for a free webinar to learn first-hand about these challenges, … Read more
Manufacturing Content Marketing Can Be Confusing and Difficult
I regularly receive email inquiries from industrial companies needing help with their manufacturing content marketing. These people are on the right track for wanting to use manufacturing content marketing for generating better quality leads that … Read more
