Most manufacturers of industrial products agree that digital marketing is essential for their success now and going forward. Yet, many of these industrial companies are struggling to implement digital marketing because of lack of relevant content.
At first glance, that may sound like an oversimplification of a bigger problem.
I talk to small and mid-sized manufacturers on a regular basis. What I have learned is that these companies need help with content in digital marketing at many levels.
Manufacturers are dealing with some big issues when it comes to content for digital marketing. Here are the ones that I have discovered:
This post is not meant to be a criticism of the current state of manufacturing marketing. My intent is to highlight some of the problem areas that are stopping manufacturers from successfully implementing digital marketing. You can’t get serious about finding a solution until you know there is a problem. (See my recent post, “Problem-centric Industrial Marketing.”)
You may be facing other content related problems that I’m not aware of. Please feel free to add them here.
Contact me if you need specific help or would like to chat about your digital marketing issues. I offer ½-hour of phone consulting that is free of cost or obligation. It will help us both determine if we are a good fit and if I can really help you achieve better results with your digital marketing program.
A one-hour live (online) consulting session with Achinta Mitra to discuss your industrial marketing challenges. I’ll try to provide general guidance that you can apply right away.
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Industrial Marketing Today is an integral part of Tiecas, Inc., a Houston-based industrial marketing agency. We’ve been in business since 1987, serving the marketing needs of manufacturers, distributors, and engineering companies from various industries.