Keeping a steady flow of content coming out of engineers and in-house technical experts is a challenge.
You know your work is cut out for you if you are a Content or a Marcom Manager at an engineering or manufacturing company.
Engineers are known to be passive participants when it comes to generating marketing and social media content of any kind. What can do you do if you are tasked with maintaining an active industrial blog that needs fresh content regularly?
If you are a marketing department of one, I suggest you do whatever you can to hone your journalistic skills. You will need to become good at:
Read my earlier post 3 Business Blogs with Proven ROI from Industrial Companies to learn how these companies have convinced engineers to actively participate and contribute to their content marketing programs.
If your marketing plate is already full (whose isn’t these days?), consider outsourcing this task. My company offers a blog content creation service that is perfect for busy industrial marketers.
What do you have to do to get your engineers to generate content?
A one-hour live (online) consulting session with Achinta Mitra to discuss your industrial marketing challenges. I’ll try to provide general guidance that you can apply right away.
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Let’s start with a free 30-minute consultation to determine if this will be a good fit for both of us. Our conversation will be a friendly chat to get to know each other better, not a high-pressure sales pitch.
Industrial Marketing Today is an integral part of Tiecas, Inc., a Houston-based industrial marketing agency. We’ve been in business since 1987, serving the marketing needs of manufacturers, distributors, and engineering companies from various industries.