Industrial and Manufacturing Marketing Blog

How Videos Tell Compelling Stories About Consulting Engineering

In an earlier post, (see More Manufacturers Are Using Videos For Content Marketing) I had mentioned that 48% of manufacturers were using videos as part of their content marketing. That is slightly higher usage than other B2B marketers in general (41%).

How about consulting engineering firms, do they use videos too?

I figured this would be an interesting sector to checkout since consulting engineers come from a variety of engineering fields including civil, electrical, structural, mechanical, chemical, metallurgical, geotechnical and highway engineering. Many of these engineering firms serve both private and public clients.

Most of the videos on consulting engineering that I found on YouTube were from professional associations and universities and a few from engineering firms.

These videos have very compelling stories to tell with a strong human connection. They would make any engineer feel proud of the work that they do in shaping communities and affecting people’s lives on a daily basis.

These videos can inspire young people to pursue an engineering education and make a rewarding career out it.

I did find some awesome videos from the SmithGroup, an architecture, engineering, interiors and planning firm and their sister company JJR, which provides landscape architecture, planning, urban design, civil engineering and environmental science services.

These videos tell powerful stories about transforming communities while highlighting their capabilities and expertise. You can view the videos on their YouTube channel.

Here are three videos from associations and universities that I liked very much.

Careers in consulting engineering. American Council of Engineering Companies of New York (ACEC New York).

[youtube width=”480″ height=”390″][/youtube]

Engineering –  Design Your World from Association of Consulting Engineers Australia (ACEA)

[youtube width=”480″ height=”300″][/youtube]

Architectural Engineering, College of Engineering, The University of Nebraska–Lincoln (UNL)

[youtube width=”480″ height=”390″][/youtube]

May be more consulting engineering firms will get motivated to produce their own videos after seeing the examples in my post.

Post your comment if you know of other engineering companies that use videos in their content marketing.

Achinta Mitra

Achinta Mitra calls himself a “marketing engineer” because he combines his engineering education and an MBA with 36 years of practical industrial marketing experience. You want an expert with an insider’s knowledge and an outsider’s objectivity who can point you in the right direction immediately. That's Achinta. He is the Founder of Tiecas, Inc., an industrial marketing consultancy in Houston, Texas. Read Achinta's story here.
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  1. Hi Archinta,
    Your article touched a key point: finding a captivating story and showing that angle is what makes a video engaging, interesting and shareable. As a video production company, we discuss that extensively with our clients. Engineering firms most of the times have a hard time to translate their essence in a short video, because of the complexity of their work and processes. This is another reason to focus on the benefits for the communities, the challenges they need to overcome and the accomplishments.
    Another resourceful technique is 3D Animation. It allows companies to explain hard to film processes, the evolution of projects over time and visualization of future results.

    • @Caique,

      Thanks for sharing your insights from the perspective of a video production company. I have seen 3D animations put to great use by manufacturers and industrial companies.

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