Industrial and Manufacturing Marketing Blog
Industrial and Manufacturing Marketing Articles
Using CAD and BIM Files in Manufacturing Content Marketing
CAD and BIM files are not the first things that come to mind when one talks about manufacturing content marketing. However, they are two of the most valuable and effective content assets to use for
How to Make Industrial Email Marketing Work for You
Industrial email marketing may not get the same attention and love as it used to because of social media. However, don’t abandon it because it is still highly effective when targeting engineers and technical professionals.
Content Marketing for Manufacturers is filling the Trade Show Void
Trade shows have always been a big part of manufacturing marketing for generating new leads that convert into sales opportunities. Of course, the COVID-19 pandemic has made in-person trade shows almost non-existent. It is not
Happy Holidays
I wish all of you, my loyal readers, a wonderful Holiday Season. I also wish for a safe, healthy, and prosperous 2021 for all. See you next year.
Manufacturing Content Marketing—What’s Ahead in 2021
No, I don’t have a crystal ball. What I do have is the brand-new report, Manufacturing Content Marketing, Benchmarks, Budgets, and Trends—Insights for 2021 published by the Content Marketing Institute.
Manufacturing Marketing in the Age of Industry 4.0
As I was researching the topic of manufacturing marketing for industry 4.0, I found a ton of online articles when I did a Google search for “marketing for Industry 4.0.” My search yielded 192,000,000 results
