Industrial and Manufacturing Marketing Blog
Industrial and Manufacturing Marketing Articles
Industrial Customer Journey and the Digital Experience
Understanding the industrial customer journey is essential to the success of digital marketing with content. Based on my conversations with manufacturers, I sometimes get the impression that it is just a marketing exercise to them
Why Retrofitting Industrial Website Redesigns Usually Don’t Work
Industrial website redesigns are major undertakings, not something you want to decide or do in a hurry. They require careful planning and input from many stakeholders for them to succeed. I’m talking about redesigns that
Using CAD and BIM Files in Manufacturing Content Marketing
CAD and BIM files are not the first things that come to mind when one talks about manufacturing content marketing. However, they are two of the most valuable and effective content assets to use for
How to Make Industrial Email Marketing Work for You
Industrial email marketing may not get the same attention and love as it used to because of social media. However, don’t abandon it because it is still highly effective when targeting engineers and technical professionals.
Content Marketing for Manufacturers is filling the Trade Show Void
Trade shows have always been a big part of manufacturing marketing for generating new leads that convert into sales opportunities. Of course, the COVID-19 pandemic has made in-person trade shows almost non-existent. It is not
Happy Holidays
I wish all of you, my loyal readers, a wonderful Holiday Season. I also wish for a safe, healthy, and prosperous 2021 for all. See you next year.
