Industrial and Manufacturing Marketing Blog
Industrial and Manufacturing Marketing Articles
Content Marketing for Manufacturers is filling the Trade Show Void
Trade shows have always been a big part of manufacturing marketing for generating new leads that convert into sales opportunities. Of course, the COVID-19 pandemic has made in-person trade shows almost non-existent. It is not
Happy Holidays
I wish all of you, my loyal readers, a wonderful Holiday Season. I also wish for a safe, healthy, and prosperous 2021 for all. See you next year.
Manufacturing Content Marketing—What’s Ahead in 2021
No, I don’t have a crystal ball. What I do have is the brand-new report, Manufacturing Content Marketing, Benchmarks, Budgets, and Trends—Insights for 2021 published by the Content Marketing Institute.
Manufacturing Marketing in the Age of Industry 4.0
As I was researching the topic of manufacturing marketing for industry 4.0, I found a ton of online articles when I did a Google search for “marketing for Industry 4.0.” My search yielded 192,000,000 results
Manufacturing Content Marketing Distribution and Measurement
That’s my take on the challenges and issues faced by industrial companies with manufacturing content marketing distribution and measurement.
Industrial Lead Generation – MQL vs SQL
Industrial lead generation is an important, if not the #1 goal of industrial marketers. Sure, there are other objectives of manufacturing content marketing as can be seen in this chart from the Manufacturing Content Marketing
