Industrial and Manufacturing Marketing Blog
Industrial and Manufacturing Marketing Articles
Content Marketing for Manufacturers: Are You Using its Full Power?
My initial conversations with industrial companies about content marketing for manufacturers usually start something like this, “We can’t be found in Google or other search engines. We want to rank high. We’ve read that content marketing is the way to go. Can you help us?” There is absolutely nothing wrong with that stated goal for
Technical Content Creation for Manufacturing Marketing
Technical content creation is a big challenge for manufacturing marketers of all sizes. Is it any wonder that content creation is the most commonly outsourced content marketing activity by manufacturing marketers? “64% of manufacturing marketers outsource at least one content marketing activity; content creation is the activity they’re most likely to outsource (87%).” (Source: Manufacturing
Industrial Marketing in 2020 and Beyond
Happy New Year! I recently had a very interesting conversation with Pete Hoelscher, the Acting CEO of IEEE GlobalSpec. He shared his thoughts on the state of industrial marketing in 2020 and the challenges that manufacturing marketers may face in the new year and beyond. I get to hear firsthand from my industrial clients about
Why Email Marketing for Manufacturers is the Cornerstone of Industrial Marketing
Email marketing for manufacturers continues to perform well, but there are some serious challenges to overcome. It is a mixed bag of good and bad news. Keep reading for all the details based on research conducted by highly respected and independent third-party sources Email marketing for manufacturers continues to be very effective for reaching engineers
The State of Manufacturing Content Marketing 2020
Manufacturing content marketing has come a long way since it is early years. There are many positive trends as seen in the latest research report, Manufacturing Content Marketing 2020, Benchmarks, Budgets, and Trends published by the Content Marketing Institute. Yet, challenges remain as the survey shows and the reality that I see with my manufacturing
5 Critical Components of a Successful Website Design for Manufacturers
Creating a successful website design for manufacturers takes careful planning, a deep understanding of how engineers and industrial buyers make decisions and a lot of hard work. These have nothing do with the aesthetics of the site. Applying a new skin to an existing website to make it look “pretty” won’t help you move the
