Industrial and Manufacturing Marketing Blog
Industrial and Manufacturing Marketing Articles
Landing Pages for Industrial Lead Generation
The importance of landing pages for industrial lead generation cannot be overstated. Why? That’s where conversions happen—visitors turn into leads. Landing pages are where your visitors first land from a marketing campaign or a social
3 FAQs About Manufacturing Content Marketing
I understand you may have more than three Frequently Asked Questions (FAQs) about manufacturing content marketing. This post will focus on the three questions that my manufacturing clients ask me most often. To validate my
Industrial Customer Journey and the Digital Experience
Understanding the industrial customer journey is essential to the success of digital marketing with content. Based on my conversations with manufacturers, I sometimes get the impression that it is just a marketing exercise to them
Why Retrofitting Industrial Website Redesigns Usually Doesn’t Work
Industrial website redesigns are major undertakings, not something you want to decide or do in a hurry. They require careful planning and input from many stakeholders for them to succeed. I’m talking about redesigns that
Using CAD and BIM Files in Manufacturing Content Marketing
CAD and BIM files are not the first things that come to mind when one talks about manufacturing content marketing. However, they are two of the most valuable and effective content assets to use for
How to Make Industrial Email Marketing Work for You
Industrial email marketing may not get the same attention and love as it used to because of social media. However, don’t abandon it because it is still highly effective when targeting engineers and technical professionals.
