Industrial and Manufacturing Marketing Blog

Industrial and Manufacturing Marketing Articles

Industrial lead generation - MQL vs SQL

Industrial Lead Generation – MQL vs SQL

Industrial lead generation is an important, if not the #1 goal of industrial marketers. Sure, there are other objectives of manufacturing content marketing as can be seen in this chart from the Manufacturing Content Marketing 2020 research report published by the Content Marketing Institute. Even though “Generate demand/leads” is at #4, generating high quality leads

Read More »
Industrial marketing coaching

Industrial Marketing—You Want Coaching With That?

Industrial marketing coaching is something I’m asked about often, especially in the past 6 to 8 months. The headline of this post is my tongue in cheek attempt at the famous McDonald’s® age-old question, “You Want Fries With That?” It was a simple marketing strategy that worked brilliantly for upselling and continues to make millions

Read More »
Unique challenges in manufacturing content marketing

Unique Challenges in Manufacturing Content Marketing

Manufacturing content marketing has its own challenges and frustrations as many industrial marketers have experienced. I touched on some of them in my last post about writing technical blog posts. While the age-old problem of “What should we write about?” still exists, new research findings show a myriad of other challenges. Some of these may

Read More »
Writing technical blog posts

Writing Technical Blog Posts for Engineers and Industrial Professionals

Writing technical blog posts is not the most popular topic of discussion for many manufacturers and engineering companies. In my experience, industrial blogging is an underused content marketing tactic for many of these companies. The two most common objections that I hear are: Writing fresh and relevant content regularly for industrial blogging is too consuming

Read More »
Industrial marketing strategy

How Industrial Marketing Strategy Must Change to Fill Pipelines Again

Your industrial marketing strategy may have changed recently because of the coronavirus. I don’t think manufacturers have much of a choice because the pandemic has negatively impacted their sales pipelines. There is no getting around that fact. Some of these changes may be permanent, while others have become necessities at least for the foreseeable future.

Read More »
Industrial marketing plans - IMT

Why Industrial Marketing Plans and Strategy Must Go Together

I’ve had many conversations about creating industrial marketing plans that start something like this, “Can you create an industrial marketing plan for us?” My answer: “Of course I can.” However, I find there is a disconnect in many of these conversations with manufacturers and engineering companies. Their assumption is that I should be able to

Read More »
Item added to cart.
0 items - $0.00

This website uses cookies to ensure you get the best experience on our website.

Marketing Matters Newsletters

Marketing Matters is our monthly newsletter which is usually emailed during the last week of the month.

Wait, before you leave!

Get the latest articles on industrial marketing delivered to your inbox every month. Join thousands of your peers from around the globe and stay informed.