Industrial and Manufacturing Marketing Blog

Industrial and Manufacturing Marketing Articles

Building Your Brand, Differentiating Your Services, Growing Your Revenue

Standing Out from the Crowd: Best Practices in Branding and Differentiation for Consulting and Professional Services Firms. That is the complete title of a complimentary Deltek webcast featuring, Mike Schultz, President of Wellesley Hills Group, as he shares with you the keys to brand and differentiation, and how to leverage your brand to develop business

Read More »

Greater Emphasis Placed on Lead Generation in a Tough Economy

While it is generally true that generating more high-quality sales leads is by far the most important objective of all business-to-business marketing programs, it becomes even more critical in the current tough business climate. B2B marketers in all types of companies are under tremendous pressure to generate high-quality leads that convert to sales. It is

Read More »

How Are B2B Marketers Using Web 2.0 Tools?

I just finished reading an interesting article titled “Social Revolution” in the August issue of Direct. It is written by Ruth P. Stevens, who is called “one of the top 100 most influential people in B-to-B marketing” by Crain’s BtoB Magazine. In the article she writes, “For the most part, the new media are still

Read More »

The launch of Industrial MarCom Blog

I launched Industrial MarCom Blog to share my thoughts and opinions on industrial and B2B marketing communications. I also hope to help other marketing professionals, especially those who are responsible for generating high-quality leads for industrial products and engineering services. Here you will find not only my views but also access to third-party case studies,

Read More »

This website uses cookies to ensure you get the best experience on our website.

Marketing Matters Newsletters

Marketing Matters is our monthly newsletter which is usually emailed during the last week of the month.

Wait, before you leave!

Get the latest articles on industrial marketing delivered to your inbox every month. Join thousands of your peers from around the globe and stay informed.