Industrial and Manufacturing Marketing Blog
Industrial and Manufacturing Marketing Articles
Your Company Web Site Must Be the Hub of Your Online Marketing
Your company Web site is the top online marketing option when it comes to marketing to engineers, technical, industrial and manufacturing professionals. This is according to a new white paper from GlobalSpec called "Marketing to
Sales and Marketing Playing on the Same Team
The title of this post may sound like an oxymoron but that is the reality that B2B marketers need to get used to. I read a great post by Anne Holland, Founder of MarketingSperpa. Her
Building Your Brand, Differentiating Your Services, Growing Your Revenue
Standing Out from the Crowd: Best Practices in Branding and Differentiation for Consulting and Professional Services Firms. That is the complete title of a complimentary Deltek webcast featuring, Mike Schultz, President of Wellesley Hills Group,
Greater Emphasis Placed on Lead Generation in a Tough Economy
While it is generally true that generating more high-quality sales leads is by far the most important objective of all business-to-business marketing programs, it becomes even more critical in the current tough business climate. B2B
How Are B2B Marketers Using Web 2.0 Tools?
I just finished reading an interesting article titled “Social Revolution” in the August issue of Direct. It is written by Ruth P. Stevens, who is called “one of the top 100 most influential people in
The launch of Industrial MarCom Blog
I launched Industrial MarCom Blog to share my thoughts and opinions on industrial and B2B marketing communications. I also hope to help other marketing professionals, especially those who are responsible for generating high-quality leads for
