Industrial and Manufacturing Marketing Articles

Using CAD and BIM files in manufacturing content marketing

Using CAD and BIM Files in Manufacturing Content Marketing

Posted on
Reading Time: 4 minutes
CAD and BIM files are not the first things that come to mind when one talks about manufacturing content marketing. However, they are two of the most valuable and effective content assets to use for manufacturers of components and parts. Why do I say that? Because 82% of CAD/BIM downloads turn into actual sales. They…
Read More
Industrial Email Marketing

How to Make Industrial Email Marketing Work for You

Posted on
Reading Time: 4 minutes
Industrial email marketing may not get the same attention and love as it used to because of social media. However, don’t abandon it because it is still highly effective when targeting engineers and technical professionals. I’m not suggesting that you ignore social media in favor of email marketing, especially if you are trying to engage…
Read More
content marketing for manufacturers for trade shows

Content Marketing for Manufacturers is filling the Trade Show Void

Posted on
Reading Time: 4 minutes
Trade shows have always been a big part of manufacturing marketing for generating new leads that convert into sales opportunities. Of course, the COVID-19 pandemic has made in-person trade shows almost non-existent. It is not surprising then that manufacturing marketers have turned to content marketing strategies and tactics in a big way. Hard data tell…
Read More
Manufacturing marketing in Industry 4.0

Manufacturing Marketing in the Age of Industry 4.0

Posted on
Reading Time: 6 minutes
As I was researching the topic of manufacturing marketing for industry 4.0, I found a ton of online articles when I did a Google search for “marketing for Industry 4.0.” My search yielded 192,000,000 results to be precise. In short, there is a lot of information out there to the point of being overwhelming. What…
Read More