Industrial and Manufacturing Marketing Articles

Industrial Email Marketing

How to Make Industrial Email Marketing Work for You

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Reading Time: 4 minutes
Industrial email marketing may not get the same attention and love as it used to because of social media. However, don’t abandon it because it is still highly effective when targeting engineers and technical professionals. I’m not suggesting that you ignore social media in favor of email marketing, especially if you are trying to engage…
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content marketing for manufacturers for trade shows

Content Marketing for Manufacturers is filling the Trade Show Void

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Reading Time: 4 minutes
Trade shows have always been a big part of manufacturing marketing for generating new leads that convert into sales opportunities. Of course, the COVID-19 pandemic has made in-person trade shows almost non-existent. It is not surprising then that manufacturing marketers have turned to content marketing strategies and tactics in a big way. Hard data tell…
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Industrial lead generation - MQL vs SQL

Industrial Lead Generation – MQL vs SQL

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Reading Time: 5 minutes
Industrial lead generation is an important, if not the #1 goal of industrial marketers. Sure, there are other objectives of manufacturing content marketing as can be seen in this chart from the Manufacturing Content Marketing 2020 research report published by the Content Marketing Institute. Even though “Generate demand/leads” is at #4, generating high quality leads…
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