Industrial and Manufacturing Marketing Articles
To Gate, or Not to Gate, That is the Question in Manufacturing Content Marketing
Gated content is the most common way for manufacturers to generate leads from industrial websites. If you are not familiar with the term gated content, it refers to content that needs the reader to fill out a form and submit it before either downloading or reading the full version. Obviously, you can’t gate all your…
Marketing to Engineers—Why Digital is the Dominant Strategy
Digital marketing to engineers works for several reasons. And you can’t argue against the results. I’ve been a big believer and a practitioner of digital marketing strategies and tactics for my industrial marketing and consultancy clients for several years now. Let’s look at the big picture first – B2B sales. After all, engineering services and…
How Manufacturing Content Marketers Can Reduce Stress on Engineers
Manufacturing content marketers can really help reduce the stress on engineers. I’m not being facetious or trying to be clever with my headline. Don’t believe me? Let me explain how. First, let me give credit where credit is due. I’ve used three resources for citations in this post. They are: 6 Digital Essentials for Selling…
Happy Holidays and Best Wishes for 2022
I want to say a big THANK YOU to my loyal readers of this blog and valued clients for making 2021 another successful year for my industrial marketing company, Tiecas. I’m also grateful for the support I’ve received from our partners and my extended family of social media friends and followers throughout the year. I…
Technical Content Writing is Challenging for Manufacturing Marketers
You can’t avoid technical content writing if you are a manufacturing content marketer. Let me first differentiate technical writing from technical content writing. They may be used interchangeably, but they are not the same. A technical writer is good at creating documents such as User Manuals, Product Descriptions & Specifications, Safety Procedures, Assembly Instructions, and…
Happy Thanksgiving
I hope your Thanksgiving table is full of your favorite foods and surrounded by your favorite people. Thank you for being a loyal reader of my blog.
