Industrial and Manufacturing Marketing Blog
What content do engineers want is probably a question you’ve asked yourself many times. An industrial website is the hub for manufacturing content marketing. It is by far the most important digital asset you own. [...]
[This post was originally published in December 2010. I have rewritten and updated it recently. Last Modified Date: 09/26/2022] Lead generation for manufacturers is not easy, and it takes time and effort. A lead is [...]
Manufacturing blogs are probably not the first thing that comes to mind for industrial lead generation, but they are related, as I’ll explain in this post. However, writing and publishing technical posts that engineers and [...]
Think email marketing for manufacturers is passé and is no longer effective? Think again! Granted, open and click-through rates have declined over the years. However, it is still one of the top-performing industrial marketing tactics. [...]
Industrial websites and manufacturers’ expectations are not always in sync. I say that from my regular conversations with manufacturers from various industries and from around the world. They come in all shapes and sizes, but [...]
Job #1 of industrial marketing for manufacturers is to generate leads. Is that assumption valid? To me, that’s like putting the cart before the horse. So, before I explain why I said what I just [...]
A Primer on Industrial Content Marketing
A real-world overview of industrial content marketing based on our 35+ years of hands-on experience working with manufacturers and engineering companies.
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