Industrial and Manufacturing Marketing Articles

Seva Cafe: Love All, Serve All

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Seva Cafe in Ahmedabad, India is redefining the idea of a fine dining experience. Operated on the principle of a “gift economy,” this restaurant serves food at no charge. Diners enjoy meals that have been paid for by those who came before them. And what patrons contribute is a matter entirely up to them. “You…
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Social Media Marketing: Time Trap or Opportunity Magnet?

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New Study Reveals the Answers. This new report exposes the best tools and benefits of social media marketing. A surprising 64 percent of marketers are spending five or more hours weekly using social media sites like Twitter, found the just-released Social Media Marketing Industry Report: How Marketers Are Using Social Media to Grow Their Businesses….
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Boost Marketing Results with Integrated Campaigns

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Integrated campaigns could be the answer to improving your marketing results in this tough economy. It was one of the recommendations made by a panel of marketers and analysts at B-to-B Outlook 2009. I am big fan of Integrated Marketing. See "Integrated Marketing – Creating and Delivering Compelling Marketing Messages that Sell" on our website….
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White Papers Prove Their Worth Once Again

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Technical and b-to-b marketers usually include white papers in their marketing mix. Now, there’s even more evidence that they are indeed valuable in influencing the buying decision. Eccolo Media, a content strategy services company did an online survey of 155 technology buyers last August. A whopping 86% of respondents found white papers to be the…
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