Seva Cafe in Ahmedabad, India is redefining the idea of a fine dining experience. Operated on the principle of a “gift economy,” this restaurant serves food at no charge. Diners enjoy meals that have been paid for by those who came before them. And what patrons contribute is a matter entirely up to them. “You…

Now that twitter has taken flight, there are dozens of tools available to streamline the process and make you more productive. If you are an avid Twitter user, these five tools will help you manage your Twitter accounts without tying up your entire day. TweetDeck – This application works on your desktop. It allows you…

New Study Reveals the Answers. This new report exposes the best tools and benefits of social media marketing. A surprising 64 percent of marketers are spending five or more hours weekly using social media sites like Twitter, found the just-released Social Media Marketing Industry Report: How Marketers Are Using Social Media to Grow Their Businesses….

Auto-responders have been around for a long time and in B2C marketing they have been used to engage customers, convert them into repeat buyers, to up-sell and cross-sell and to increase the value of every customer on a continual basis. In short, B2C marketers think of auto-responder as a killer app. How about in B2B…

Integrated campaigns could be the answer to improving your marketing results in this tough economy. It was one of the recommendations made by a panel of marketers and analysts at B-to-B Outlook 2009. I am big fan of Integrated Marketing. See "Integrated Marketing – Creating and Delivering Compelling Marketing Messages that Sell" on our website….

Technical and b-to-b marketers usually include white papers in their marketing mix. Now, there’s even more evidence that they are indeed valuable in influencing the buying decision. Eccolo Media, a content strategy services company did an online survey of 155 technology buyers last August. A whopping 86% of respondents found white papers to be the…