Industrial and Manufacturing Marketing Articles

Have You Heard of Sales 2.0?

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Reading Time: 1 minute
While I was researching sales and marketing automation solutions, I came across several videos that were talking about Sales 2.0. I found them on allbusiness.com. It is true that they are referring to the current trend of using social media but in ways that are fundamentally different from the traditional sales process. I found the…
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Should You Set Your Content Free?

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I’m wrestling with this question on a site redesign project that we are working on. The client has co-authored a highly technical but a solution driven white paper. It is definitely a great resource for generating high-quality leads from their site. Should we put this valuable content behind a short registration form or make it…
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Is the New Alphabet Soup of Marketing “M’m! M’m! Good?”

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Reading Time: 5 minutes
First, a little history: The 4 Ps describing the strategic position of a product in the marketplace were first used in 1948 when James Culliton said that a marketing decision should be a result of something similar to a recipe. Then in 1953, Neil Borden, in his American Marketing Association’s presidential address, coined the term…
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What Do You Make of Social Media?

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I was looking for case studies and ROI data to build a business case for Social Media in B2B marketing. It wasn’t easy to find any solid proof until I came across this podcast. In “Behind the Curtain of Social Media,” Social Media experts from Intel, Cisco and HP share their thoughts and successes. The podcast…
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Social Media & B2B Marketing

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My Inbox is overflowing with e-mails to download white papers and/or attend webinars, all discussing Social Media as it relates to B2B marketing. It is beginning to get confusing with so much of (mis)information out there. I understand the benefits of blogs, podcasting, video testimonials and search optimized PR directly to your customers. I use…
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Add Social Media to E-Newsletters

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This is a follow up to my post “E-Mail Marketing is Alive ‘N Kickin'. Adding Social Media features will add to the value of e-newsletters. Email Marketing and Social Media, Part 1: Adding Social Media to the Email Newsletter  is an article written by Anna Billstrom on MarketingProfs.com. She has written about how you can…
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