Industrial and Manufacturing Marketing Articles

Building Your Brand, Differentiating Your Services, Growing Your Revenue

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Standing Out from the Crowd: Best Practices in Branding and Differentiation for Consulting and Professional Services Firms. That is the complete title of a complimentary Deltek webcast featuring, Mike Schultz, President of Wellesley Hills Group, as he shares with you the keys to brand and differentiation, and how to leverage your brand to develop business…
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Greater Emphasis Placed on Lead Generation in a Tough Economy

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While it is generally true that generating more high-quality sales leads is by far the most important objective of all business-to-business marketing programs, it becomes even more critical in the current tough business climate. B2B marketers in all types of companies are under tremendous pressure to generate high-quality leads that convert to sales. It is…
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How Are B2B Marketers Using Web 2.0 Tools?

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I just finished reading an interesting article titled “Social Revolution” in the August issue of Direct. It is written by Ruth P. Stevens, who is called “one of the top 100 most influential people in B-to-B marketing” by Crain’s BtoB Magazine. In the article she writes, “For the most part, the new media are still…
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The launch of Industrial MarCom Blog

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I launched Industrial MarCom Blog to share my thoughts and opinions on industrial and B2B marketing communications. I also hope to help other marketing professionals, especially those who are responsible for generating high-quality leads for industrial products and engineering services. Here you will find not only my views but also access to third-party case studies,…
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