Industrial and Manufacturing Marketing Blog
The white paper – what began as a wordy, complicated, techie document has become the cool, neat catalyst for generating insatiable demand, and freelance writers are cashing in with corporate content in 2009. And when a [...]
In a recent survey (December 2008) done by Junta42, 56% of marketing- and publishing-decision makers plan to increase their content marketing spending for 2009 (31% increase significantly, 25% increase slightly). According to the same survey, [...]
In a recent forum, someone asked the question, what are white papers? This was my response. White papers are a form of marketing communication that fill a gap that most other formats cannot. They are [...]
After evaluating lead automation solutions from several vendors, I have developed my own list of seven key components that make up a successful lead generation system. A strategic lead automation system will lower your cost [...]
Why is it important to automate lead or demand generation efforts in B2B marketing? Because proving ROI is critical. Marketers everywhere are under tremendous pressure to prove marketing ROI. You have to do more with less [...]
It is no secret that the whole social networking phenomenon got started with the younger generation. However, there is a distinct gender gap as its acceptance has grown to become more mainstream. Rapleaf has done a study of 13.2 million [...]
A Primer on Industrial Content Marketing
A real-world overview of industrial content marketing based on our 35+ years of hands-on experience working with manufacturers and engineering companies.
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Industrial Marketing Today is an integral part of Tiecas, Inc., a Houston-based industrial marketing agency. We’ve been in business since 1987, serving the marketing needs of manufacturers, distributors, and engineering companies from various industries.