Industrial and Manufacturing Marketing Articles
E-Mail Marketing is Alive ‘N Kickin’
I’m sure you’ve read many articles and news bulletins on the declining effectiveness of e-mail marketing. Yet, the basic e-newsletter continues to deliver good results in B2B and technical marketing. I read a recent article on BtoBonline about how IBM Corp. is using e-newsletters to engage readers, drive traffic to their site and generate new…
Using Video in B2B Marketing
The use of video in B2b marketing is on the rise and is expected to grow exponentially. In the August 11 issue of BtoB Magazine, Tom Simmons, President-Creative Director of PRTNERS+simons wrote, "Web video will continue its rise in prominance. It is admittedly the preeminent marketing channel for all marketing communications—consumer, b-to-b and professional—and its role…
Your Company Web Site Must Be the Hub of Your Online Marketing
Your company Web site is the top online marketing option when it comes to marketing to engineers, technical, industrial and manufacturing professionals. This is according to a new white paper from GlobalSpec called "Marketing to Engineering, Technical, Industrial and Manufacturing Professionals: What’s Working Best Today." The white paper cites statistics from their recent surveys of…
Sales and Marketing Playing on the Same Team
The title of this post may sound like an oxymoron but that is the reality that B2B marketers need to get used to. I read a great post by Anne Holland, Founder of MarketingSperpa. Her post is titled The Secret Key to Marketing & Sales Working Together. In it she writes, The key is: In…
Building Your Brand, Differentiating Your Services, Growing Your Revenue
Standing Out from the Crowd: Best Practices in Branding and Differentiation for Consulting and Professional Services Firms. That is the complete title of a complimentary Deltek webcast featuring, Mike Schultz, President of Wellesley Hills Group, as he shares with you the keys to brand and differentiation, and how to leverage your brand to develop business…
Greater Emphasis Placed on Lead Generation in a Tough Economy
While it is generally true that generating more high-quality sales leads is by far the most important objective of all business-to-business marketing programs, it becomes even more critical in the current tough business climate. B2B marketers in all types of companies are under tremendous pressure to generate high-quality leads that convert to sales. It is…
