Industrial and Manufacturing Marketing Blog

Have You Heard of Sales 2.0?

While I was researching sales and marketing automation solutions, I came across several videos that were talking about Sales 2.0. I found them on allbusiness.com. It is true that they are referring to the current [...]
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Should You Set Your Content Free?

I’m wrestling with this question on a site redesign project that we are working on. The client has co-authored a highly technical but a solution driven white paper. It is definitely a great resource for [...]
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What Do You Make of Social Media?

I was looking for case studies and ROI data to build a business case for Social Media in B2B marketing. It wasn’t easy to find any solid proof until I came across this podcast. In [...]
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Social Media & B2B Marketing

My Inbox is overflowing with e-mails to download white papers and/or attend webinars, all discussing Social Media as it relates to B2B marketing. It is beginning to get confusing with so much of (mis)information out [...]
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Add Social Media to E-Newsletters

This is a follow up to my post “E-Mail Marketing is Alive ‘N Kickin'. Adding Social Media features will add to the value of e-newsletters. Email Marketing and Social Media, Part 1: Adding Social Media [...]
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A Primer on Industrial Content Marketing

A real-world overview of industrial content marketing based on our 35+ years of hands-on experience working with manufacturers and engineering companies.

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Tiecas-Industrial Marketing & Consulting, Houston, TX

Industrial Marketing Today is an integral part of Tiecas, Inc., a Houston-based industrial marketing agency. We’ve been in business since 1987, serving the marketing needs of manufacturers, distributors, and engineering companies from various industries.

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