Industrial and Manufacturing Marketing Blog

Add Social Media to E-Newsletters

This is a follow up to my post “E-Mail Marketing is Alive ‘N Kickin'. Adding Social Media features will add to the value of e-newsletters. Email Marketing and Social Media, Part 1: Adding Social Media [...]
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E-Mail Marketing is Alive ‘N Kickin’

I’m sure you’ve read many articles and news bulletins on the declining effectiveness of e-mail marketing. Yet, the basic e-newsletter continues to deliver good results in B2B and technical marketing. I read a recent article [...]
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Using Video in B2B Marketing

The use of video in B2b marketing is on the rise and is expected to grow exponentially. In the August 11 issue of BtoB Magazine, Tom Simmons, President-Creative Director of PRTNERS+simons wrote, "Web video will continue [...]
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Industrial Marketing Today is an integral part of Tiecas, Inc., a Houston-based industrial marketing agency. We’ve been in business since 1987, serving the marketing needs of manufacturers, distributors, and engineering companies from various industries.

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