My clients often ask me to write posts for their industrial blogs. This requires me to work very closely with engineers and technical SMEs (Subject Matter Experts) on a daily basis for creating content. I have learned some important lessons about blogging that are specific to this technical and industrial audience.
For more on this topic, you may want to read my earlier post, “How to Coax Content Out of Engineers.”
As a Mechanical Engineer myself, I find it easier to interact with technical SMEs but I still have to go in there prepared to get my job done. I know I couldn’t just wing it after all these years and having written hundreds of industrial blog posts.
What has been your experience interacting with technical SMEs for writing blog posts and creating content for industrial marketing?
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Industrial Marketing Today is an integral part of Tiecas, Inc., a Houston-based industrial marketing agency. We’ve been in business since 1987, serving the marketing needs of manufacturers, distributors, and engineering companies from various industries.