INDUSTRIAL MARKETING BLOG

Content Marketing

Manufacturing Content Marketing Can Be Confusing and Difficult

I regularly receive email inquiries from industrial companies needing help with their manufacturing content marketing. These people are on the right track for wanting to use manufacturing content marketing for …

Read More →
B2B E-Mail Marketing

The Importance of Industrial Email Marketing for Targeting Engineers

Industrial email marketing is and should be an important component of your content marketing strategy when targeting engineers and technical professionals. I’m sure you’ve heard or read about email marketing …

Read More →
Industrial Lead Generation

Industrial Lead Generation for Sales – It’s Complicated!

Industrial lead generation is the lifeline for manufacturers, distributors and engineering companies when it comes to accelerating their pipelines and growing sales. However, turning new leads into sales is not …

Read More →
Content Marketing

Measuring ROI of Industrial Content Marketing is Difficult

Manufacturers, distributors and engineering companies are finding it difficult to accurately measure the ROI of their industrial content marketing efforts. Only 44% of manufacturing content marketers report their organization measures …

Read More →
Industrial Marketing Strategies

Industrial Buyers – Their Preferences and How to Market to Them

Understanding the mindset of industrial buyers is important if you market to engineers and technical professionals. There are plenty of research reports published on buyer personas and the buying habits …

Read More →
Content Marketing

Unique Challenges of Manufacturing Content Marketing in 2019

I just finished reading the Manufacturing Content Marketing 2019—Benchmarks, Budgets, and Trends report published by the Content Marketing Institute (CMI) and sponsored by IEEE GlobalSpec. Lisa Murton Beets (@LisaBeets), Research …

Read More →
Free Marketing Resources:
Ready to talk?

Let’s have a brief conversation to determine your needs, expectations and preliminary budget. This is not a high-pressure sales pitch, just a friendly chat.

INDUSTRIAL MARKETING ARCHIVES
Please share
Share on facebook
Share on linkedin
Share on twitter