INDUSTRIAL MARKETING BLOG

Inbound Marketing

Have Concerns About Inbound Marketing for Manufacturers?

Conversations about inbound marketing for manufacturers invariably leads to several questions and/or concerns. I do spend quite a bit of time educating my prospects and clients about inbound marketing. I’ve …

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Content Marketing

Webinar: Prove ROI and Make the Business Case for Industrial Content Marketing

Industrial content marketing for engaging with engineers and technical professionals can be challenging. I’ve written about these problems in the past. Why not join me for a free webinar to …

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Content Marketing

Manufacturing Content Marketing Can Be Confusing and Difficult

I regularly receive email inquiries from industrial companies needing help with their manufacturing content marketing. These people are on the right track for wanting to use manufacturing content marketing for …

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B2B E-Mail Marketing

The Importance of Industrial Email Marketing for Targeting Engineers

Industrial email marketing is and should be an important component of your content marketing strategy when targeting engineers and technical professionals. I’m sure you’ve heard or read about email marketing …

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Industrial Lead Generation

Industrial Lead Generation for Sales – It’s Complicated!

Industrial lead generation is the lifeline for manufacturers, distributors and engineering companies when it comes to accelerating their pipelines and growing sales. However, turning new leads into sales is not …

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Content Marketing

Measuring ROI of Industrial Content Marketing is Difficult

Manufacturers, distributors and engineering companies are finding it difficult to accurately measure the ROI of their industrial content marketing efforts. Only 44% of manufacturing content marketers report their organization measures …

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