INDUSTRIAL & MANUFACTURING MARKETING BLOG

Content Marketing

Measuring ROI of Industrial Content Marketing is Difficult

Manufacturers, distributors and engineering companies are finding it difficult to accurately measure the ROI of their industrial content marketing efforts. Only 44% of manufacturing content marketers report their organization measures …

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Industrial Marketing Strategies

Industrial Buyers – Their Preferences and How to Market to Them

Understanding the mindset of industrial buyers is important if you market to engineers and technical professionals. There are plenty of research reports published on buyer personas and the buying habits …

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Content Marketing

Unique Challenges of Manufacturing Content Marketing in 2019

I just finished reading the Manufacturing Content Marketing 2019—Benchmarks, Budgets, and Trends report published by the Content Marketing Institute (CMI) and sponsored by IEEE GlobalSpec. Lisa Murton Beets (@LisaBeets), Research …

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Industrial Blogs

Industrial Blogging – An Underutilized Content Marketing Tactic

Industrial blogging is usually not a favorite subject of discussion with my manufacturing and engineering clients. Probably the most common complaint I hear is, “We’ve been blogging for a while …

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B2B E-Mail Marketing

Making Email the Cornerstone of Industrial Content Marketing

You may think email marketing is dead or passé with all the talk about social media. However, that is far from the reality that I see every day, working with …

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Content Marketing

Industrial Content Marketing that Engages Engineers

When it comes to effective industrial content marketing, you’ve probably heard the phrase, “One-size-fits-all content” just doesn’t cut it. How do you make your content more relevant to time-challenged engineers, …

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