INDUSTRIAL MARKETING BLOG

Content Marketing

Technology is Not a Substitute for Good Industrial Content

Some of the people I talk to about industrial content marketing seem to be hung up on adding more technology to solve their lead generation problems. The thinking behind it …

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Content Marketing

Manufacturing Content Marketing Trends and Challenges

For the past four years, I have downloaded and read research reports on Manufacturing Content Marketing in North America published by the Content Marketing Institute (CMI). I believe 2014 was …

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Content Marketing

Content Marketing to Engineers is Tough. And Getting Tougher

Every industrial marketer should sit up and take notice of some of the preliminary findings from a recent survey called the Engineering Marketers 2017 Survey conducted by ENGINEERING.COM. As you …

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Industrial Marketing

Top 10 Industrial Marketing Posts of 2016

Happy New Year! I thought I’ll start off 2017 with a quick look back at 2016. I’ve compiled the top 10 posts on industrial marketing. The ranking is based on …

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B2B E-Mail Marketing

Industrial Email Marketing for Targeting Engineers in Long and Complex Sales Cycles

Industrial email marketing doesn’t get as much respect as it deserves. I’ve read articles where people have claimed that email marketing is dead thanks to social media. That is simply …

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Content Marketing

Making Industrial Content Marketing Engaging for Engineers and Industrial Buyers

Industrial content marketing is facing a big challenge because manufacturers are struggling to make it more engaging for their target audience. They have a good grasp of industrial content marketing’s …

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