Industrial marketing consulting is the answer if you have more questions than answers when marketing to engineers and industrial buyers. I’ll analyze your situation and then provide you with practical solutions that you can apply immediately.
You will receive one-on-one personalized consulting from me, not pre-recorded generic advice. What makes me such an expert?
I don’t just give you advice, I use my hands-on experience of over three decades working with industrial companies to help you solve real-world marketing challenges that are holding you back. In other words, I can maximize the return on your marketing investment by producing measurable results.
Research shows that most experts in their respective fields have spent at least ten years acquiring and honing their skills. I’m an expert with 35+ years of practice under my belt as a full-time industrial marketer measured by that yardstick.
Kick-off meeting – discover your marketing challenges and define the scope of work
Learn about your strengths and identify weaknesses where you need outside help
Perform a complete audit of your website, SEO, content, and any existing marketing programs
Review 3 to 5 competitor sites
Analysis of competitors' SEO and SEM strategies and tactics
Review Google Analytics and provide a baseline report
Perform a content audit and identify gaps to plan new content creation
Develop customized solutions that are specific to your company’s challenges
All consulting sessions are recorded and provided to you for future reference
Review any marketing tasks performed by you and provide feedback
Suggest areas and techniques for improvement
The final deliverable is a short written plan of action and recommendations
Works on a monthly retainer starting at $6,000 per month for 30 hours per month with a minimum contract of three months
The retainer renews automatically every month unless you cancel
We don’t require a long-term or annual contract but do ask for a 30-day notice if you plan to end the retainer after the initial 3 months
The initial phase is usually heavy on discovery, strategy, and planning and light on implementation
Ongoing consulting after the initial phase could be a mix of guidance and coaching (If you plan on doing the implementation), or we can do 100% of the implementation
Retainers are a commitment for both of us, and we focus on delivering value by using our experience and expertise in industrial marketing
It is not strictly time-bound; we may spend more time initially, so it averages out to 30 hours per month over time
Let’s start with a free 30-minute consultation to determine if this will be a good fit for both of us. Our conversation will be a friendly chat to get to know each other better, not a high-pressure sales pitch.
Industrial Marketing Today is an integral part of Tiecas, Inc., a Houston-based industrial marketing agency. We’ve been in business since 1987, serving the marketing needs of manufacturers, distributors, and engineering companies from various industries.