An industrial website design is a significant undertaking. One that requires careful planning, paying attention to many details, and understanding what engineers and industrial buyers want to see on vendor sites. There are no shortcuts to success.
Many industrial website designs or redesigns fail because the critical step of planning is missing before jumping into designing. Content development for websites must go hand in hand with the redesign; retrofitting content can be a disaster. Remember, coding is not marketing.
Don’t waste your time and money creating another “brochureware” website. It won’t help you generate leads that convert into sales opportunities and wins. Invest in an industrial website redesign that will turn your current site into a productive sales tool.
Consult (phone/email/online meetings) to determine site objectives and business goals
Develop a strategic plan for the site redesign
Develop a site design plan that is aligned with your sales process
Review existing Google Analytics and/or analytics from Marketing Automation
Provide a checklist for gathering existing content
Develop a new custom design that is consistent with your branding
Follow current best practices of responsive web design (RWD)
Create a functional mock-up hosted on our server for your review and feedback
Research and develop a keywords roadmap
Edit/optimize existing content as required
Create new content as required (May increase your cost)
Implement optimized meta tags
Use Google-approved “white hat” techniques for on-page SEO
Build pages and populate them with content
Create up to three landing pages with forms
Create up to three calls-to-action buttons/graphics
Include an integrated blog within the site
Install a Content Management System (CMS)
Provide all backend scripting and programming
Include a Site Search feature
Install Google Analytics code
Test across all modern browsers and platforms (Mac OS and WIN)
Upload to your server and take your site live
Fix any broken links, missing pages, and 301 redirects
Robust industrial websites designed to drive sales (up to 50 pages) start at $20,000
Larger and more complex sites (50+ pages, e-commerce, part number finder, etc.) start at $30,000
These prices will scale up depending on features, complexities, and how much content we have to create from scratch. Additional charges apply for integration with Salesforce CRM and Marketing Automation (We have hands-on experience with Act-On, HubSpot, and Pardot).
We recommend our add-on service for regular site updates and maintenance after the redesigned site is launched.
NOTE: You own the site, not us, after the new site goes live on your hosting server.
Let’s start with a free 30-minute consultation to determine if this will be a good fit for both of us. Our conversation will be a friendly chat to get to know each other better, not a high-pressure sales pitch.
Industrial Marketing Today is an integral part of Tiecas, Inc., a Houston-based industrial marketing agency. We’ve been in business since 1987, serving the marketing needs of manufacturers, distributors, and engineering companies from various industries.