Integrated Marketing

Integrated Industrial Marketing Using Digital and Print Media

DUAL MEDIA

Power Of Digital and Print Media Combined

Time-tested print marketing is still effective for some industrial companies. Relying 100% on digital media may not be the right answer in every situation. For industrial marketing to positively impact sales, you have to create targeted marketing materials, which sometimes means using both digital and print media.

Industrial Print Marketing is Still Alive and Well

While the budget for print media has gone down over the past few years, it is not dead. Many industrial companies still use print ads in trade magazines, printed product catalogs, and direct mail very effectively. The primary purpose of using print media is not so much for direct action but more for brand awareness and driving traffic back to the website. I started my company in the eighties when print media was king. I cut my teeth on printed marketing materials. 

My team and I can help you get the best of both worlds by combining digital and print media when it is appropriate.

Let’s start with a free 30-minute consultation to determine if this will be a good fit for both of us. Our conversation will be a friendly chat to get to know each other better, not a high-pressure sales pitch.

Ready to Start a Conversation?

Let’s start with a free 30-minute consultation to determine if this will be a good fit for both of us. Our conversation will be a friendly chat to get to know each other better, not a high-pressure sales pitch.

Manufacturer of pre-engineered metal buildings uses integrated industrial marketing strategy to grow sales

Schulte Building Systems, Inc. (SBS) is an IAS AC472 accredited manufacturer of pre-engineered metal buildings, steel framing systems, and building components. They retained us to handle their marketing from the very beginning when the company was founded in 2005 and continue to be one of our valued clients.

Print ad campaign
Print ad campaign
Manufacturer website
Print ad campaign for SBS
Manufacturer website
Manufacturer website
Digital product catalog
Digital product catalog for industrial products
Banner ads
digital banner ads
Tiecas-Industrial Marketing & Consulting, Houston, TX

Industrial Marketing Today is an integral part of Tiecas, Inc., a Houston-based industrial marketing agency. We’ve been in business since 1987, serving the marketing needs of manufacturers, distributors, and engineering companies from various industries.

©  2023 Tiecas, Inc.  and Achinta Mitra.  All Rights Reserved.
Contact Us Privacy Policy Site Map