Integrated Marketing

Integrated Industrial Marketing Using Digital and Print Media

integrated industrial marketing

Power of digital and print combined

Time-tested print marketing is alive and well for some industrial companies. Relying 100% on digital media may not be the right answer in every situation. For industrial marketing to have a positive impact on sales, you have to create targeted marketing materials that sometimes means using both digital and print media.

Industrial Print Marketing is Still Alive and Well

While the budget for print media has gone down over the past few years, it is not dead. Many industrial companies still use print ads in trade magazines, printed product catalogs and direct mail very effectively. The primary purpose of using print media is not so much for direct action, but more for brand awareness and driving traffic back to the website. I started my company in the eighties when print media was king. I cut my teeth on printed marketing materials. 

I can help you get the best of both worlds by combining digital and print media when it is appropriate.

Please use the Contact form if you are interested in integrated industrial marketing.

Item added to cart.
0 items - $0.00

This website uses cookies to ensure you get the best experience on our website.

Marketing Matters Newsletters

Marketing Matters is our monthly newsletter which is usually emailed during the last week of the month.

Wait, before you leave!

Get the latest articles on industrial marketing delivered to your inbox every month. Join thousands of your peers from around the globe and stay informed.