SEO and SEM for Industrial Companies


Organic SEO is Still Relevant

No, social media hasn’t killed organic SEO. Industrial companies still get most of their traffic from organic SEO. Organic or natural search engine optimization (SEO) has changed significantly to keep up with Google’s constantly changing algorithms. SEO and search engine marketing (SEM) usually go hand in hand.

Search Engine Optimization (SEO)

The focus of Organic Search Engine Optimization (SEO) has shifted from just discovery optimization to combining discovery with conversion rate optimization (CRO). It is no longer about stuffing keywords and technical on-page tactics.

Today, it is more about good quality content that is relevant to the searchers’ (visitors’) query. It is all about helping them solve their problems, not just about your products and services.

Trying to game Google and search engines with SEO tricks for short-term gains has never worked. We’ve always believed in creating good content that is relevant for human readers first and letting the search engines follow. This approach has served our industrial clients well. It has worked well with all Google algorithm updates and has withstood the test of time.

Bottom line – don’t ignore organic SEO but don’t get hung up on keyword rankings. Concentrate more on page performance for converting traffic into leads and customers.

This service is provided on a monthly basis, and the cost varies. Organic SEO is a part of our industrial content marketing service rather than a stand-alone service.

Search Engine Marketing (SEM)

In broad terms, “search engine marketing (SEM)” refers to paid search marketing. Most people think of this as Pay Per Click (PPC) campaigns on Google and other search engines. Often, SEO and SEM go hand in hand.

It includes many other forms of paid online adverting such as:

  • Banner ads in industry portals

  • Display advertising (digital)

  • Paid social media advertising

  • Sponsored content

The cost of such programs depends on your total spend on PPC and other online media buys.

Ready to Start a Conversation?

Let’s start with a free 30-minute consultation to determine if this will be a good fit for both of us. Our conversation will be a friendly chat to get to know each other better, not a high-pressure sales pitch.

Tiecas-Industrial Marketing & Consulting, Houston, TX

Industrial Marketing Today is an integral part of Tiecas, Inc., a Houston-based industrial marketing agency. We’ve been in business since 1987, serving the marketing needs of manufacturers, distributors, and engineering companies from various industries.

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