SEO & SEM
SEO and SEM for Industrial Companies
Organic SEO is Relevant
No, social media hasn’t killed organic SEO. Industrial companies still get most of their traffic from organic SEO. Organic or natural search engine optimization (SEO) has changed significantly to keep up with Google's constantly changing algorithms. SEO and SEM can go hand in hand.
Organic Search Engine Optimization (SEO)
The focus of SEO has shifted from just discovery optimization to combining discovery with conversion rate optimization (CRO). It is no longer about stuffing keywords and technical on-page tactics.
Today, it is more about good quality content that is relevant to the searchers’ (visitors’) query. It is all about helping them solve their problems. Not just about your products and services.
Trying to game Google and search engines with SEO tricks for short-term gains has never worked. I have always believed in creating good content that is relevant for human readers first and letting the search engines follow. This approach has served my industrial clients well. It has withstood all Google algorithm updates up to now and will continue to do so in the future.
That’s why I have made SEO a part of our industrial content marketing service rather than a stand-alone service.
Bottom line – don’t ignore organic SEO but don’t get hung up on keyword rankings. Concentrate more on page performance for converting traffic into leads and customers.
Search Engine Marketing (SEM)
In broad terms, “search engine marketing (SEM)” refers to paid search marketing. Most people think of this as Pay Per Click (PPC) campaigns on Google and other search engines. Often, SEO and SEM go hand in hand.
It includes many other forms of paid online adverting such as:
- Banner ads in industry portals
- Display advertising (digital)
- Paid social media advertising
- Sponsored content
The cost of such programs depends on your total spend on PPC and other online media buys.
Please use the Contact form if you are interested in SEM only.