Industrial Marketing Strategy for Lead Generation
A Documented Strategy
Take the guesswork out of your industrial marketing strategy before you implement any tactics. At the end of this engagement, you’ll receive a documented marketing strategy with a plan of action for implementation. It’s the value of what I deliver in this package that will justifiy your investment.
What it is
Do you have some or all of these industrial marketing challenges that can slow down lead generation and sales?
- Cant’ be found in search engines and traffic is down
- You know who to target but don’t know how to reach them
- Website is an old informational site and not a robust sales tool
- Content is outdated and doesn’t match buyers’ needs
- Poor quality leads generated from the website
- Sales team having difficulty getting in front of new prospects
- Not enough leads turning into customers
What to expect
- Kick-off meeting – online/telephone call to define issues and meet your team
- Email checklist for access to your website, Google Analytics and CMS
- Internal discovery of your current marketing program
- Review site analytics, CMS, Marketing Automation and integration with CRM
- Follow-up calls and questionnaires
- Review messaging, competitive strengths and weaknesses
- Discuss your value proposition and key differentiators
- Review target audience, buyer personas and segments
- Identify customer issues and challenges
- Discuss objections and pushbacks faced by your sales team
- Develop quantitative and qualitative lead definitions
- External research to benchmark your competition’s online presence
- Documented industrial marketing strategy recommendations and an action plan
- Review and wrap up call for answering client questions
What it costs
The cost of our industrial marketing assessment and strategy development consulting package is $15,000. This is a one-time fee, there are no long-term contracts or retainers to sign.
Ready to Talk?
Let’s get started with a free 30-minute consultation to determine fit. This won’t be a high-pressure sales pitch. It will be a friendly chat for us to get to know each other a little better.
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