Industrial marketing coaching is something I’m asked about often, especially in the past 6 to 8 months. The headline of this post is my tongue in cheek attempt at the famous McDonald’s® age-old question, “You … Read more
Manufacturing content marketing has its own challenges and frustrations as many industrial marketers have experienced. I touched on some of them in my last post about writing technical blog posts. While the age-old problem of … Read more
I’ve had many conversations about creating industrial marketing plans that start something like this, “Can you create an industrial marketing plan for us?” My answer: “Of course I can.” However, I find there is a … Read more
Understanding the content preferences of engineers and industrial professionals is crucial to your success with industrial content marketing. That applies to the content for industrial websites too. Compounding the problem is the fact that engineers … Read more
Happy New Year! I recently had a very interesting conversation with Pete Hoelscher, the Acting CEO of IEEE GlobalSpec. He shared his thoughts on the state of industrial marketing in 2020 and the challenges that … Read more
Email marketing for manufacturers continues to perform well, but there are some serious challenges to overcome. It is a mixed bag of good and bad news. Keep reading for all the details based on research … Read more
Marketing to millennial engineers requires a deep understanding of the age differences among the engineering workforce. I have talked about this in the past and it was also a key talking point of my presentation … Read more
Content marketing for industrial distributors can be very challenging. The biggest problem I’ve seen is that there is very little differentiation between distributors serving the same niche. Their competitors show the same line cards and … Read more
Industrial marketing budgeting and planning activities pick up at this time of the year. As they say, “ʼTis the Season.” Things begin to get very hectic as we go deeper into Q4 and it becomes … Read more
Founded in 1987, Tiecas, Inc. is an industrial marketing and consulting company based in Houston, TX. We help manufacturers, distributors and engineering companies grow their sales with effective industrial marketing.
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