Multichannel industrial marketing strategy doesn’t get that much attention or buzz. It should, because it is a closer reflection of how manufacturing and engineering companies are marketing these days.
It’s a fact that in 2016, manufacturers and industrial companies are spending more of their marketing dollars on digital marketing tactics. This of course makes sense because 53% of engineers and industrial professionals spend 6 hours or more per week on the Internet for work-related purposes.
Manufacturing marketing budgets and satisfaction levels
Here are a few charts from research studies done by the Content Marketing Institute (CMI), ENGINEERING.COM and IHS Engineering360.