Industrial and Manufacturing Marketing Blog

Invest in Content Marketing During a Recession

In a recent survey (December 2008) done by Junta42, 56% of marketing- and publishing-decision makers plan to increase their content marketing spending for 2009 (31% increase significantly, 25% increase slightly).

According to the same survey, the top six content tactics are:

  1. Social media (other than blogs) – 68%
  2. E-newsletters/email – 60%
  3. Case studies – 55%
  4. Online video – 51%
  5. White papers – 46%
  6. Microsites – 43%

Joe Pulizzi, founder of Junta42 and author of "Get Content. Get Customers." said, "If marketers will spend less in 2009, it won't be coming from their content development budgets. More and more marketing professionals now realize that tomorrow's marketing is all about developing a conversation with customers. Without valuable, relevant and compelling content, that's pretty much impossible. The numbers show that."

You can get the more survey details from http://www.junta42.com/resources/Content_Marketing_Spending_Points_Up/

Achinta Mitra

Achinta Mitra calls himself a “marketing engineer” because he combines his engineering education and an MBA with 36 years of practical industrial marketing experience. You want an expert with an insider’s knowledge and an outsider’s objectivity who can point you in the right direction immediately. That's Achinta. He is the Founder of Tiecas, Inc., an industrial marketing consultancy in Houston, Texas. Read Achinta's story here.
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Comments:

  1. Thanks for posting this, Mr. Mitra. I’ve seen evidence that spending on Search Marketing is up right now, and you point out that Content Marketing is up now as well. I’m going to have to think on this for a while. Thanks again.

    –Greg

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