The fact that you found this industrial marketing blog and are reading my post, tells me that you have asked yourself that very question and are curious about the answer. There are literally millions of articles written on why you should be blogging and they are easy to find in Google. I see no point in rehashing the same ideas here.
Instead, let me share my experiences in helping manufacturers, engineering and industrial companies launch successful blogs, produce results from them and in some instances, flat out advised them not to start one.
In this post, I’ll talk about some of the more difficult questions you should be asking yourself before jumping on the blogging bandwagon. Otherwise, you may be joining the ranks of countless other industrial blogs that were launched with a great deal of enthusiasm and expectations but were abandoned after only a few months.
Let’s dig a little deeper to understand what it really takes to achieve the four major benefits of blogging.
One last bit of advice – don’t expect an overnight miracle. Success with industrial blogging is a process that takes time to produce results. You won’t achieve the results you want if you leave managing your industrial blog to whoever has the time for it. You may also want to read my post, “Industrial Companies Underuse the One Social Media Tactic with Proven ROI.”
As you can see, to produce the kind of results you want out of your industrial blog, you first need answers to some tough questions. Do an honest assessment and make an informed decision as to how much of this you can do yourself and what you need to outsource. In my experience, the best results are produced by using a mix of do-it-yourself and help from an outside industrial blogging expert.
Is a blog part of your industrial marketing strategy? If so, what were some of the challenges you had to overcome?
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A one-hour live (online) consulting session with Achinta Mitra to discuss your industrial marketing challenges. I’ll try to provide general guidance that you can apply right away.
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Industrial Marketing Today is an integral part of Tiecas, Inc., a Houston-based industrial marketing agency. We’ve been in business since 1987, serving the marketing needs of manufacturers, distributors, and engineering companies from various industries.