A Primer on Industrial Content Marketing

Have questions about industrial content marketing? Not sure how it can help create sales opportunities? This primer will provide you a good overview and answer many of your questions.

This a real-world overview of industrial content marketing based on our 30+ years of hands-on experience working with manufacturers and engineering companies.

  • Marketing challenges faced by industrial companies
  • Conventional prospecting is not effective in complex industrial sales
  • What is content marketing?
  • What are the goals of industrial marketing?
  • …much more
A Primer on Industrial Content Marketing

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