15 pages packed with bite-sized, actionable digital marketing ideas to help you attract engineers and industrial buyers.
This playbook is not about marketing theories, it is based on our accumulated experience and expertise in marketing to your engineering, technical and industrial customers. Use it to map out your own plays for generating more high-quality leads, increasing sales, and growing revenues.
The Industrial Marketing Playbook includes:
Understanding the industrial buy cycle
What inbound marketing with content will do for you
Web design for attracting more engineers and industrial professionals
Lead nurturing for better lead generation
How to feed your sales funnel with a business blog
Integrating social media into industrial marketing
Key benefits of marketing automation
