Industrial Marketing Playbook

15 pages packed with bite-sized, actionable digital marketing ideas to help you attract engineers and industrial buyers.

This playbook is not about marketing theories, it is based on our accumulated experience and expertise in marketing to your engineering, technical and industrial customers. Use it to map out your own plays for generating more high-quality leads, increasing sales and growing revenues.

The Industrial Marketing Playbook includes:

• Understanding the industrial buy cycle
• What inbound marketing with content will do for you
• Web design for attracting more engineers and industrial professionals
• Lead nurturing for better lead generation
• How to feed your sales funnel with a business blog
• Integrating social media into industrial marketing
• Key benefits of marketing automation