Have questions about industrial content marketing? Not sure how it can help create sales opportunities? This primer will provide you a good overview and answer many of your questions.
This is a real-world overview of industrial content marketing based on our 30+ years of hands-on experience working with manufacturers and engineering companies.
Marketing challenges faced by industrial companies
Conventional prospecting is not effective in complex industrial sales
What is content marketing?
What are the goals of industrial marketing?
…much more
