A Primer on Industrial Content Marketing

Have questions about industrial content marketing? Not sure how it can help create sales opportunities? This primer will provide you a good overview and answer many of your questions.

This is a real-world overview of industrial content marketing based on our 30+ years of hands-on experience working with manufacturers and engineering companies.

• Marketing challenges faced by industrial companies
• Conventional prospecting is not effective in complex industrial sales
• What is content marketing?
• What are the goals of industrial marketing?
• …much more